shot here off my iphone, Electra's new app

Yup, it was bound to happen. Someone had to do it, right? Well Electra Bicycles has.

its a free download app for your iphone that allows you to download wall papers of electra lifestyle imagery and allows fans to snap and upload their own photos to share with the entire Electra community. I haven’t fiddled around with this much more than downloading it, and pressing a few buttons, but I’m sure on some sleepless night I’ll be on this app looking at what they’re up to.

Who said bicycles couldn’t be on an iphone?